International Marketing Specialist
1 week ago
Exciting Opportunity for a Results-Driven International Marketing Specialist
About the Role:
We are seeking a highly skilled and results-driven Paid Search Specialist to join our team in Chennai, India. As an International Marketing Specialist, you will be responsible for developing and managing paid search campaigns on Google Ads and other relevant platforms, focusing on international markets.
Key Responsibilities:
- Develop and manage paid search campaigns on Google Ads and other relevant platforms, focusing on Canada, the UK, Australia, Poland, Mexico, and Europe.
- Conduct keyword research, create ad copy, and design audience targeting strategies tailored to local markets.
- Analyze performance data to make data-driven optimizations, improve ROI, and identify growth opportunities.
- Collaborate with content and web development teams to ensure landing pages align with campaign goals and local cultural nuances.
- Utilize basic CMS tools to update international landing pages, ensuring they are localized and optimized for conversions.
- Work effectively with teams across different countries and cultures, understanding their specific needs and expectations.
- Stay current with international trends, consumer behavior, and competitor strategies in focus markets.
- Proactively identify new opportunities, propose creative solutions, and take ownership of campaign success.
Qualifications and Skills:
- Mandatory: Minimum of 1 year of experience managing paid search campaigns, including keyword research, ad copywriting, and performance analysis.
- Strong analytical skills with experience using tools like Google Analytics, Google Ads, and other PPC platforms.
- Basic CMS knowledge (e.g., WordPress, Shopify) for landing page edits and updates.
- Demonstrated understanding of cultural and market differences in Canada, the UK, Australia, Poland, Mexico, and Europe.
- Ability to work effectively with teams and clients across multiple countries and cultures.
Competitive Salary and Benefits:
We offer a competitive salary of ₹900,000 per annum, along with benefits that include health insurance, retirement savings, and generous time-off policies. This role offers exciting growth potential, including opportunities to work in our global offices in Poland, the United States, Latin America, and South Africa.
Why Trademarkia?
We are a high-growth company with a startup culture, offering a dynamic and challenging environment for career advancement. Our commitment to diversity and inclusion makes us an equal-opportunity employer, celebrating individual differences and promoting a culture of respect and empathy.
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