Data Analyst Lead

1 day ago

Bellary, Karnataka, India beBeeData Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

Job Title: Senior Data Scientist

We are seeking a highly skilled Senior Data Scientist to drive media analytics and marketing optimization.

The role will be responsible for delivering actionable insights, evaluating marketing effectiveness, and driving data-backed recommendations to optimize media investments.

  • Develop and implement advanced analytics models for customer lifetime value, anomaly detection, and media mix modeling.
  • Solve complex media optimization problems and conduct A/B testing to evaluate proposed solutions.
  • Partner with domain leads and business stakeholders to clearly understand business requirements; design and develop analytical and AI solutions to drive recommendations that are clearly linked to the organization's strategy and OKRs, and drive performance improvement.

A minimum of 7-8 years of experience in Data Science/Analytics with a strong focus on media measurement, marketing effectiveness, and performance optimization is required. A bachelor's degree in Computer Science, Data Science, Machine Learning, Mathematics, Statistics, Economics, or other related fields with emphasis on quantitative methods and solutions is also required. An advanced degree in a similar field is preferred.

Strong understanding of machine learning algorithms, data structures, and software design principles is necessary. Excellent problem-solving skills and the ability to work in a fast-paced, collaborative environment is also required. Strong communication and interpersonal skills with the ability to collaborate and partner across diverse global multi-functional teams is a must.

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