Digital Content Strategist

6 days ago


Noida, Uttar Pradesh, India Testbook Full time
  • About Testbook
  • Testbook is a leading EdTech platform revolutionizing the industry with its innovative approach. As the fastest-rising startup, it has a registered user base of over 330+ lakh students, 5.5+ crore classes attended on the Web, and a knockout Android App.

  • Job Description for YouTube Head
  • We are seeking a highly skilled YouTube Head to manage our 15+ YouTube channels. The ideal candidate will have a proven track record of growing audiences and developing effective content strategies.

  • Responsibilities:
    • Manage a team of YouTube Channel Managers & Executives, overseeing the day-to-day operation of all channels.
    • Develop and implement audience development strategies to increase viewing and subscriber numbers.
    • Manage video & lectures supply from in-house or freelance faculties, including relationship management and internal operations.
    • Oversee promotions and live events on the channels.
    • Ensure overall look and design of all channels align with branding guidelines.
    • Collaborate with YouTube Executives to create and implement schedules for video releases.
    • Research top-performing content on YouTube and other platforms to advise on content needs and generate ideas.
  • Qualifications:
    • MBA/Graduation from top colleges is preferred.
    • Proven experience in brand/youtube management in consumer internet or e-commerce space is preferred.
    • Experience in Education Sector is a plus. A total experience of 4+ years is required.
    • Proven track record of customer obsession.
    • Demonstrated ability to think strategically and tactically.
    • Collaborative mindset with excellent communication and people skills.


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