Digital Content Strategist
6 days ago
- About Testbook
Testbook is a leading EdTech platform revolutionizing the industry with its innovative approach. As the fastest-rising startup, it has a registered user base of over 330+ lakh students, 5.5+ crore classes attended on the Web, and a knockout Android App.
- Job Description for YouTube Head
We are seeking a highly skilled YouTube Head to manage our 15+ YouTube channels. The ideal candidate will have a proven track record of growing audiences and developing effective content strategies.
- Responsibilities:
- Manage a team of YouTube Channel Managers & Executives, overseeing the day-to-day operation of all channels.
- Develop and implement audience development strategies to increase viewing and subscriber numbers.
- Manage video & lectures supply from in-house or freelance faculties, including relationship management and internal operations.
- Oversee promotions and live events on the channels.
- Ensure overall look and design of all channels align with branding guidelines.
- Collaborate with YouTube Executives to create and implement schedules for video releases.
- Research top-performing content on YouTube and other platforms to advise on content needs and generate ideas.
- Qualifications:
- MBA/Graduation from top colleges is preferred.
- Proven experience in brand/youtube management in consumer internet or e-commerce space is preferred.
- Experience in Education Sector is a plus. A total experience of 4+ years is required.
- Proven track record of customer obsession.
- Demonstrated ability to think strategically and tactically.
- Collaborative mindset with excellent communication and people skills.
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