Digital Marketing Specialist – Web Development

1 week ago

Bengaluru South, India beBeeDevelopment Full time ₹ 1,04,000 - ₹ 1,30,878

We are seeking a skilled Web Developer with expertise in marketing to join our team. This role will involve working closely with the marketing and tech teams to build and maintain all digital touchpoints, especially our website and campaign assets.

The ideal candidate will have a strong command of front-end technologies including HTML5, CSS3, JavaScript, and jQuery. They will also be proficient in WordPress theme customization and plugin management, as well as no-code tools like Webflow and Framer.

In addition, the successful candidate will have experience with AI-based or visual landing page tools such as Unbounce and Instapage, as well as APIs and integrations with CRMs, marketing automation platforms, and form tools.

Responsibilities
  • Landing Page Development: Build high-performance, mobile-optimized, SEO-friendly web pages and microsites through wordpress and AI.
  • Marketing Automation: Integrate marketing automation and CRM tools (HubSpot, Zoho, etc.) with web forms, landing pages, and campaign workflows.
  • Site Optimization: Monitor, analyze, and optimize site speed, core web vitals, page performance, and UX.
  • Analytics and Conversion Tracking: Ensure strong analytics and conversion tracking is set up via GA4, GTM, and Meta/LinkedIn pixels.

The successful candidate will be comfortable working with tools like Google Tag Manager, Google Analytics, Hotjar, and A/B testing platforms. They will also be able to take ownership, collaborate cross-functionally, and solutionize independently.

Requirements
  • Experience: 5–6 years of hands-on experience in web development, especially for marketing teams or digital agencies.
  • Front-end Technologies: Strong command of front-end technologies: HTML5, CSS3, JavaScript, jQuery.
  • No-code Tools: Proficiency with WordPress (theme customization, plugin management), and no-code tools like Webflow, Framer, or Carrd.
  • AI-based Tools: Familiarity with AI-based or visual landing page tools (e.g., Unbounce, Landingi, Instapage).
  • API Integrations: Experience with APIs and integrations with CRMs, marketing automation platforms, and form tools.
  • SEO Principles: Strong understanding of SEO principles, page speed optimization, and responsive design.
  • Collaboration: Ability to take ownership, collaborate cross-functionally, and solutionize independently.

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