Creative Brand Design Leader

7 days ago


Salem, Tamil Nadu, India beBeeGraphicDesigner Full time ₹ 15,00,000 - ₹ 25,00,000
Senior Graphic Designer Job Description

We are seeking a highly skilled and experienced Senior Graphic Designer to lead the visual identity of our brand.

The successful candidate will be responsible for creating designs that feel premium, connect with consumers, and build brand loyalty across various touchpoints.

Key Responsibilities:
  • Owning the end-to-end design process for packaging, digital campaigns, website creatives, and offline collateral.
  • Developing and maintaining a consistent brand identity across all consumer touchpoints.
  • Leading the design of social media content, ad creatives, landing pages, emailers, and influencer kits.
  • Collaborating with product and marketing teams to bring campaigns to life with compelling visuals.
  • Translating consumer insights and brand strategy into innovative design concepts.
  • Mentoring junior designers and freelancers; providing creative direction and feedback.
  • Staying up-to-date with design, beauty, and direct-to-consumer trends to keep the brand fresh and competitive.
Required Skills and Qualifications:
  • 4-6 years of experience as a Graphic Designer, with at least 2 years in a senior or lead role.
  • A strong portfolio showcasing branding, packaging, and digital campaign design.
  • Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign); bonus if you know Figma/Canva.
  • Experience designing for direct-to-consumer, beauty, fashion, or lifestyle brands.
  • The ability to balance creativity with commercial goals (conversion, engagement, retention).
  • A strong eye for typography, color palettes, and visual storytelling.
  • Excellent communication and collaboration skills.
Nice to Have:
  • Motion graphics or video editing experience for social media.
  • Photography or art direction background.
  • Experience working in fast-paced startup/D2C environments.


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