Marketing Communications Specialist

3 weeks ago


Chennai, Tamil Nadu, India Avtar The Power of Diversity Full time
About the Role

Avtar The Power of Diversity is committed to enhancing our online presence and engaging with our target audience. We're looking for a skilled Marketing Communications Specialist to join our team.

Key Responsibilities:

  • Create and curate engaging content across various platforms.
  • Plan and execute successful call campaigns, including organic and paid lead generation.
  • Engage with followers and respond to queries in a timely manner.

Websites Management:

  • Regularly update website content to ensure it remains dynamic and effective.
  • Optimize website SEO and troubleshoot technical issues.
  • Monitor website performance using tools like Google Analytics.

Campaign Analytics:

  • Track and report on social media and website metrics.
  • Analyze data to optimize campaigns and improve results.

Required Skills and Qualifications:

Core skills:

  • Good knowledge of digital marketing channels, including paid search, display advertising, social media advertising, email marketing, and affiliate marketing.
  • Familiarity with advertising platforms such as Google Ads, Facebook Ads Manager, etc.
  • Experience with data analysis tools and the ability to use data to optimize campaign performance.
  • Familiarity with digital marketing tools and platforms, including analytics tools, marketing automation tools, and CRM systems.

Experience: At least 1-1.5 years of experience working in performance & digital marketing.

Qualifications: Bachelor's degree in marketing, Business, or a related field. Advanced degree or certifications in digital marketing are a plus.

Estimated Salary: $60,000 - $80,000 per year.



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