Salesforce Marketing Cloud Expert
3 weeks ago
Job Overview:
Simpliigence is seeking a skilled Salesforce Marketing Cloud expert to join our team. As a key member of our organization, you will be responsible for designing and implementing robust Marketing Cloud solutions that drive business growth and customer engagement.
Key Responsibilities:
- Conduct business analysis to understand client needs and marketing goals.
- Design and implement robust Marketing Cloud solutions, including Journey Builder, Automation Studio, Email Studio, and Contact Builder.
- Leverage SQL to extract and analyze marketing data for insightful reporting.
- Integrate Marketing Cloud with other platforms using REST/SOAP APIs and SSJS.
- Create dynamic email content using AMPscript.
- Champion data modeling best practices for optimal campaign performance.
- Integrate Marketing Cloud with Salesforce CRM for seamless data flow and enhanced customer insights.
- Troubleshoot technical issues and proactively optimize platform performance.
Requirements:
- 6+ years of experience with Salesforce Marketing Cloud or similar platforms.
- Expertise in Journey Builder, Automation Studio, Email Studio, Contact Builder, and SQL.
- Experience with REST/SOAP APIs and SSJS.
- Knowledge of AMPscript for dynamic content in email campaigns.
- Strong understanding of data modeling and marketing automation best practices.
- Hands-on experience with Salesforce CRM integration.
Preferred Certifications:
- Salesforce Certified Marketing Cloud Consultant.
- Salesforce Certified Marketing Cloud Developer.
- Salesforce Certified Marketing Cloud Architect.
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