Salesforce Marketing Cloud Expert

3 weeks ago


Bangalore, India Simpliigence Full time

Job Overview:

Simpliigence is seeking a skilled Salesforce Marketing Cloud expert to join our team. As a key member of our organization, you will be responsible for designing and implementing robust Marketing Cloud solutions that drive business growth and customer engagement.

Key Responsibilities:

  • Conduct business analysis to understand client needs and marketing goals.
  • Design and implement robust Marketing Cloud solutions, including Journey Builder, Automation Studio, Email Studio, and Contact Builder.
  • Leverage SQL to extract and analyze marketing data for insightful reporting.
  • Integrate Marketing Cloud with other platforms using REST/SOAP APIs and SSJS.
  • Create dynamic email content using AMPscript.
  • Champion data modeling best practices for optimal campaign performance.
  • Integrate Marketing Cloud with Salesforce CRM for seamless data flow and enhanced customer insights.
  • Troubleshoot technical issues and proactively optimize platform performance.

Requirements:

  • 6+ years of experience with Salesforce Marketing Cloud or similar platforms.
  • Expertise in Journey Builder, Automation Studio, Email Studio, Contact Builder, and SQL.
  • Experience with REST/SOAP APIs and SSJS.
  • Knowledge of AMPscript for dynamic content in email campaigns.
  • Strong understanding of data modeling and marketing automation best practices.
  • Hands-on experience with Salesforce CRM integration.

Preferred Certifications:

  • Salesforce Certified Marketing Cloud Consultant.
  • Salesforce Certified Marketing Cloud Developer.
  • Salesforce Certified Marketing Cloud Architect.


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