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Marketing Automation Specialist
2 weeks ago
As a key player in our revenue growth strategy, we are seeking an experienced GTM Engineer to lead the charge in driving new business and expanding existing revenue through innovative account-based marketing strategies.
The successful candidate will be responsible for translating go-to-market strategies into operational systems across our ABM, outreach, and CRM stack, using modern RevOps tools. They will work closely with Marketing and Sales teams to streamline CRM workflows, lead routing, and campaign attribution.
About the Role- Implement, administer and maintain AI-first automation tools including Clay, SmartLead, Zoho CRM, GetSales.io, Apollo and other MarTech tools.
- Partner with cross-functional teams to shortlist target accounts, map pain points, and operationalize ABM plans.
- Coordinate with Sales, CX, and Marketing teams to drive measurable pipeline growth from high-value accounts.
- Create and maintain performance dashboards and troubleshoot campaign underperformance using behavioral signals, buying intent, and job change triggers from Clay and other platforms.
Requirements
- 3+ years of experience in Account-Based Marketing, preferably in B2B marketing and/or B2B SaaS industry.
- Hands-on experience with Clay, Zoho CRM, GetSales.io, Salesforce/Pipedrive, and automation tools like Zapier or Make or comparable technical tools.
- Proven ability to plan and execute multi-channel campaigns aligned to account segments, company size, and deal stages.
- An affinity for learning complex, highly technical products and strong technical aptitude generally.
- Excellent analytical thinking – ability to identify conversion gaps and optimize based on data signals.
- Self-starter who can work independently and take ownership of Revenue operations.
