Strategic Public Relations Manager
1 week ago
Drive the brand's visibility across digital and traditional media.
Key Responsibilities:- Develop press releases, articles, and statements to maintain relationships with journalists and media outlets.
- Identify opportunities for brand presence on digital platforms and collaborate with influencers and content creators for effective brand placements.
- Partner with production houses, content studios, and creative agencies to embed the brand in web series, videos, and other formats.
- Write and edit authored articles, speeches, op-eds, and other communication materials, maintaining a consistent brand voice.
- Coordinate with talent agencies for endorsements and handle contracts and campaign communication.
- Plan and implement PR campaigns aligned with business goals and monitor media trends to manage brand reputation.
- Manage PR activities for product launches, webinars, and events, securing pre- and post-event media coverage.
- 3 – 7 years of experience in PR, preferably in publishing, FMCG, media, or education.
- Strong media network and influencer connections.
- Experience in digital PR, brand integrations, and influencer marketing.
- Excellent written and verbal communication skills.
- Good knowledge of working with production houses and digital content formats.
- Experience in celebrity coordination is a strong advantage.
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