Senior Marketing Analyst

15 hours ago

Palakkad, Kerala, India beBeeMarketing Full time ₹ 1,00,00,000 - ₹ 1,50,00,000
Job Title: Market Mix Modelling

The Role:

We are seeking an experienced Marketing Mix Modeller to join our team. As a Marketing Mix Modeller, you will be responsible for designing and developing customized modelling approaches to help clients achieve their marketing goals.

You will work closely with clients to understand their business challenges, marketing strategy, and objectives. Your role will involve translating analytical results into strategic recommendations for media planning and budget allocation.

You will lead the design, development, and validation of Marketing Mix Models using econometric/statistical tools. You will also analyse historical media and sales data to identify key drivers of performance.

You will provide scenario analysis and media optimization insights to guide marketing decisions. Additionally, you will integrate Marketing Mix Model results with other measurement approaches such as MTA, digital attribution, or brand health tracking.

This is a challenging role that requires strong analytical skills, attention to detail, and excellent communication skills. If you have experience in marketing analytics and are looking for a new challenge, we encourage you to apply.

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