Brand Management Trainee
4 weeks ago
Job Type: Internship
Designation: Management Trainee (a permanent position after successful completion of initial 3 month probationary period)
Salary: 15k per month
Location: Camac Street, Kolkata
Qualification: Graduation in relevant field
Department: Director's Office - Private Labels & Brand Management
Experience: 1 - 3 years
About the company:
BCPL – BEAUTY CONCEPTS, established in the year 1996 is a member of the Bahety Group of Companies, one of the most trusted business houses from Kolkata. With a brand portfolio exceeding 100+ leading international brands in fragrances, beauty & cosmetics, BCPL is the preferred partner for international brands in the growing Indian Market. With over 30 years of customer understanding across the segments of Mass, Mass Premium, Fashion, Prestige & Luxury
Job Description:
A 360 degree role that gives the opportunity to be a part of a growing industry with a leading player along with the skill development that comes with working in a start-up environment.
To assist senior management in brand development vertical by means of
- Liaising with product vendors, getting updates and maintaining timelines
- Market research on upcoming trends and products
- Reaching out to potential partners for brand collaborations/product placements
- Collaborating with PR and social media teams for Private label marketing plans and aiding with external brand activities where required
- Researching influencers for campaigns & tracking any ongoing media activities
- Maintaining monthly reports of each function around the brand, eg. Sales, Advertisements, PR, Social media activities and growth
- Exploring new ideas and opportunities to grow the brand
- Creating moodboards and social media grids for the brands being managed
Eligibility criteria:
- A Degree or Diploma in Digital and Social Media Marketing, Advertising, Marketing and Public Relations, Journalism, or Business Management.
- Knowledge of social media and best industry practices.
- Proficiency in Microsoft Excel and PowerPoint
- Ability to use online information to conduct research efficiently.
- Confident personality with good written and verbal communication skills.
- Candidates with graphic design skills will be given a strong preference
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