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Chief Digital Engagement Officer

3 weeks ago


Ahmedabad, Gujarat, India beBeeDigital Full time

The Digital Marketing role involves developing and implementing marketing strategies across various digital channels.

This includes creating campaigns to drive product and service awareness through search engine marketing, email marketing, display advertising, website optimization, paid social media, email, and mobile marketing.

Responsibilities include:

  • Developing effective digital marketing plans that align with the company's business needs.
  • Managing search engine marketing (SEM), display advertising, website optimization & conversion rate optimization efforts.
  • Leading paid social media strategies & campaigns on Facebook & Instagram, and identifying opportunities to leverage emerging platforms.
  • Managing email campaigns including segmentation strategies & automation pieces.
  • Providing reporting on online performance KPIs such as CTRs, CPMs & CPCs.
  • Designing, building, and maintaining a strong social media presence.
  • Measuring and reporting the performance of digital marketing campaigns and assessing against goals (ROI and KPIs).

To be successful in this role, you will require:

  • A Bachelor's or Master's degree in Digital Marketing.
  • Demonstrable 3+ years of experience leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.
  • Creative skills with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and other visual design tools.
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics).
  • Experience with advertisement tools (e.g., Google Ads, Facebook Ads).]

    You can expect the following benefits:

    • A work from home job/Completely Remote.
    • An opportunity to grow with a fast-growing startup.
    • Exposure to international clients.