Mobile Games User Acquisition Specialist

17 hours ago

Guntur, Andhra Pradesh, India beBeeUserAcquisition Full time ₹ 15,00,000 - ₹ 25,00,000
Role Overview

The primary goal of this position is to manage the entire user acquisition process, from conceptualization to in-depth performance analysis.

  • Plan, launch, and optimize campaigns across major ad platforms.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit key performance indicators.
  • Implement structured A/B tests for campaigns, audiences, and creatives.
Key Responsibilities:
  • Technical & Execution
    • Plan, launch, and optimize UA campaigns across Meta (Facebook/Instagram), Google Ads (UAC), TikTok, Apple Search Ads, Unity, and other ad networks/DSPs.
    • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
    • Implement structured A/B tests for campaigns, audiences, and creatives.
    • Ensure accurate event configuration and tracking across ad platforms and Mobile Measurement Partners (MMPs).
    • Partner with engineering teams to QA and troubleshoot SDK/event integrations.
  • Analytical & Reporting
    • Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks.
    • Calculate breakeven points and model projected LTV/ROI by user cohorts.
    • Understand and act on player journey metrics.
    • Build dashboards and performance reports in tools such as Looker Studio, Tableau, or Power BI.
    • Apply predictive modeling and early KPIs to forecast long-term user value.
  • Strategic
    • Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement.
    • Create and manage audience strategies.
    • Design and execute re-engagement campaigns for churned or low-activity users.
    • Collaborate with CRM and product teams to connect UA with retention and monetization strategies.
    • Contribute to budget allocation, forecasting, and scaling strategies.
    • Stay current with platform updates and emerging ad tech.
  • Creative
    • Collaborate with the creative team to brief, conceptualize, and test ad creatives.
    • Design and run creative test campaigns with structured methodologies.
    • Analyze creative performance using key metrics and translate findings into actionable creative insights.
    • Build data-driven audience categories and ensure visual assets + ad copy are tailored to the right segment.
    • Establish creative refresh cycles and rotation strategies to combat ad fatigue.
    • Share business-aligned creative insights with stakeholders.
  • Collaboration & Operations
    • Act as the primary liaison with ad networks, agencies, and internal cross-functional teams.
    • Lead the day-to-day campaign operations, ensuring accuracy, quality, and timeliness.
    • Share insights and recommendations with stakeholders to influence product and marketing decisions.
    Requirements
    • 4+ years of hands-on experience in UA for mobile games.
    • Proven expertise with major ad platforms.
    • Strong working knowledge of MMPs including event setup and analysis.
    • Deep understanding of UA KPIs.
    • Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
    • Proficiency in data analysis & visualization tools.
    • Strong analytical, mathematical, and problem-solving skills.
    • Entrepreneurial mindset with a high sense of ownership and accountability.

  • Mobile Games User Acquisitions Leader

    1 week ago

    Guntur, Andhra Pradesh, India beBeeAcquisition Full time ₹ 20,00,000 - ₹ 25,00,000

    Job Role:User Acquisition ManagerWe are seeking a highly skilled User Acquisition Manager to join our team.Key Responsibilities:Develop and execute user acquisition strategies across Meta, Google Adwords, and Apple Search Ads.Analyze campaign performance and make data-driven decisions to optimize results.Collaborate with the design team to create...

  • Chief Mobile Game Developer

    5 days ago

    Guntur, Andhra Pradesh, India beBeeGame Full time ₹ 80,00,000 - ₹ 1,20,00,000

    Game Development OpportunityWe are looking for a skilled Game Designer to join our team and contribute to the development of high-quality, globally appealing mobile games.As a Game Designer, you will be responsible for conceptualizing and designing original game ideas that can become global hits. You will also develop engaging mechanics and levels for hybrid...

  • Drive Growth through Strategic User Acquisition

    2 weeks ago

    Guntur, Andhra Pradesh, India beBeeUserAcquisition Full time ₹ 9,00,000 - ₹ 12,00,000

    Job Title:User Acquisition SpecialistWe are seeking a skilled User Acquisition Specialist to drive profitable growth through targeted marketing and smart optimization.About the Role:This is an ideal opportunity for a marketer who approaches growth as a mathematical problem, thrives on efficiency, and knows how to scale campaigns profitably.The successful...

  • Immersive User Experience Creator

    2 days ago

    Guntur, Andhra Pradesh, India beBeeUIUX Full time ₹ 20,00,000 - ₹ 25,00,000

    Game UI/UX Artist Job DescriptionNilee Games and Future Technologies Pvt. Ltd., a premier Indian game development studio, specializes in delivering high-quality video games across PC, Mobile, HTML5, AR/VR/MR platforms.We craft immersive games across genres through services like End to End Game Development, Game Art, Animation, QA and Testing, Live Ops and...

  • User Experience Specialist

    6 days ago

    Guntur, Andhra Pradesh, India beBeeUserExperience Full time ₹ 60,00,000 - ₹ 1,20,00,000

    Job Title: User Experience SpecialistAt our organization, we're seeking a skilled User Experience Specialist to lead the design of premium user interfaces that meet the needs of diverse global users.Key Responsibilities:Design intuitive and elegant user experiences for mobile and web platforms.Collaborate with cross-functional teams to align design with...

  • Mobile App Specialist

    1 week ago

    Guntur, Andhra Pradesh, India beBeeDevelop Full time ₹ 20,00,000 - ₹ 25,00,000

    Mobile App SpecialistWe are seeking an experienced Mobile App Specialist to join our team. As a key member of the development team, you will be responsible for designing, developing, and maintaining high-quality mobile applications.Key Responsibilities:Design and Develop: Create user-centric mobile applications that meet business requirements and user...

  • Growth Expert

    16 hours ago

    Guntur, Andhra Pradesh, India beBeeUserAcquisition Full time ₹ 1,00,00,000 - ₹ 1,50,00,000

    User Acquisition SpecialistWe are seeking a highly motivated and data-driven User Acquisition Specialist to join our growth team. You will be responsible for managing the entire UA funnel — from campaign conceptualization to in-depth performance analysis — with the goal of acquiring high-quality users at scale and maximizing long-term ROI.

  • Profitable Growth Strategist

    11 hours ago

    Guntur, Andhra Pradesh, India beBeeGrowth Full time ₹ 9,00,000 - ₹ 12,00,000

    Drive Growth and Profits as a User Acquisition ManagerWe are seeking a seasoned marketer to lead our user acquisition efforts, leveraging precision targeting and smart bidding to deliver profitable growth.Key Responsibilities:Plan, execute, and optimize paid UA campaigns across multiple channels to maximize return on ad spend (ROAS).Develop and manage...

  • Expert Writer

    1 week ago

    Guntur, Andhra Pradesh, India beBeeContent Full time US$ 55,000 - US$ 85,000

    **Gaming Content Specialist**Job Description:We are seeking a seasoned content creator to develop engaging, SEO-optimized content for our gaming-related topics. This includes researching and writing long-form articles, guides, blog posts, and landing pages that resonate with diverse international customers.Key responsibilities include implementing on-page...

  • Senior Video Game Programming Position

    2 days ago

    Guntur, Andhra Pradesh, India beBeeEngineer Full time ₹ 90,00,000 - ₹ 1,20,00,000

    Game Engine SpecialistWe are seeking a skilled game engine programmer to join our team. The ideal candidate will have a deep understanding of game engine architecture, experience shipping multiple video games, and a proven track record of working with game engine source code.Key Responsibilities:Design and implement game engine systems for video games.Work...