AdTech Opportunity

22 hours ago

Thoothukudi, Tamil Nadu, India beBeeSpecialist Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

Job Title:

AdTech Professional

About the Role:

We are seeking an experienced AdTech Specialist to drive revenue growth and optimize technology, integrations, and yield strategies.

This strategic and technical role is focused on platforms, integrations, and monetization levers across web, AMP, and mobile environments.

Key Responsibilities:

Monetization Strategy:
- Develop and execute strategies to maximize yield across programmatic channels (open auction, PMP, programmatic direct).
- Monitor eCPM, fill rates, ad load, and ad vital metrics to continuously improve monetization.
- Analyze inventory performance and recommend structural changes (floors, packaging, taxonomy).
AdTech Integration:
- Lead integration of SSPs, DSPs, ad exchanges, data partners, and header bidding solutions.
- Drive adoption of advanced AdTech solutions (Prebid, Open Bidding, server-to-server setups).
- Ensure smooth technical setup, QA, and troubleshooting for all partners.
Platform & Infrastructure Management:
- Manage and optimize ad server configurations (Google Ad Manager or equivalent).
- Develop scalable solutions for AMP, mWeb, and app monetization.
- Collaborate with product and engineering teams to implement new formats and platform improvements.
Innovation & Experimentation:
- Stay ahead of industry changes (Privacy Sandbox, identity solutions, supply path optimization).
- Run controlled experiments (new formats, demand partners, floor strategies) and scale successful ones.

QA Automation Specialist