Visual Identity Specialist

7 days ago


Mumbai, Maharashtra, India beBeeGraphic Full time ₹ 8,00,000 - ₹ 15,00,000
Senior Graphic Designer Role

We are seeking a highly skilled professional to lead our brand's visual identity.

  • The ideal candidate will have expertise in branding, packaging, and digital campaign design.
  • They must be able to create premium designs that connect with consumers and build brand loyalty across all touchpoints.
Key Responsibilities:
  • Brand Identity Development: Develop and maintain a consistent brand identity across packaging, digital campaigns, website creatives, and offline collateral.
  • Design Leadership: Lead the design of social media content, ad creatives, landing pages, emailers, and influencer kits.
  • Campaign Execution: Work with product and marketing teams to bring campaigns to life with compelling visuals.
  • Consumer Insights: Translate consumer insights and brand strategy into innovative design concepts.
  • Mentorship: Mentor junior designers and freelancers; provide creative direction and feedback.
Requirements:
  • Experience: 4–6 years of experience as a Graphic Designer, with at least 2 years in a senior or lead role.
  • Portfolio: Strong portfolio showcasing branding, packaging, and digital campaign design.
  • Software Skills: Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign); bonus if you know Figma/Canva.
  • Industry Knowledge: Experience designing for D2C, beauty, fashion, or lifestyle brands.
  • Creativity and Strategy: Ability to balance creativity with commercial goals (conversion, engagement, retention).
  • Visionary: Strong eye for typography, color palettes, and visual storytelling.
  • Communication Skills: Excellent communication and collaboration skills.
Nice to Have:
  • Additional Skills: Motion graphics or video editing experience for social media.
  • Diversified Background: Photography or art direction background.
  • Pace Management: Experience working in fast-paced startup/D2C environments.


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