
Visual Identity Specialist
7 days ago
We are seeking a highly skilled professional to lead our brand's visual identity.
- The ideal candidate will have expertise in branding, packaging, and digital campaign design.
- They must be able to create premium designs that connect with consumers and build brand loyalty across all touchpoints.
- Brand Identity Development: Develop and maintain a consistent brand identity across packaging, digital campaigns, website creatives, and offline collateral.
- Design Leadership: Lead the design of social media content, ad creatives, landing pages, emailers, and influencer kits.
- Campaign Execution: Work with product and marketing teams to bring campaigns to life with compelling visuals.
- Consumer Insights: Translate consumer insights and brand strategy into innovative design concepts.
- Mentorship: Mentor junior designers and freelancers; provide creative direction and feedback.
- Experience: 4–6 years of experience as a Graphic Designer, with at least 2 years in a senior or lead role.
- Portfolio: Strong portfolio showcasing branding, packaging, and digital campaign design.
- Software Skills: Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign); bonus if you know Figma/Canva.
- Industry Knowledge: Experience designing for D2C, beauty, fashion, or lifestyle brands.
- Creativity and Strategy: Ability to balance creativity with commercial goals (conversion, engagement, retention).
- Visionary: Strong eye for typography, color palettes, and visual storytelling.
- Communication Skills: Excellent communication and collaboration skills.
- Additional Skills: Motion graphics or video editing experience for social media.
- Diversified Background: Photography or art direction background.
- Pace Management: Experience working in fast-paced startup/D2C environments.
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