Director of Data Strategy

4 hours ago

Tirupati, Andhra Pradesh, India beBeeAnalytical Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

About the Role:

We are seeking a seasoned Director of Data Strategy to lead our data analytics function and drive strategic insights across the business.

This high-impact leadership role is responsible for building and scaling a data-driven culture, enabling informed decision-making, and aligning analytics with business goals.

You will work cross-functionally with product, marketing, sales, finance, and engineering to deliver actionable insights, improve operational efficiency, and support long-term growth.

Key Responsibilities:

  • Develop and execute performance marketing strategies across various digital channels to drive customer acquisition and revenue growth.
  • Build, lead, and mentor a high-performing analytics team, including data analysts, BI engineers, and data scientists.
  • Define team structure, roles, and responsibilities to align with business priorities.
  • Lead the creation and management of paid campaigns across multiple platforms, ensuring alignment with business objectives and key performance indicators (KPIs).
  • Work closely with product, marketing, sales, finance, and operations to align analytics with business needs.
  • Analyze campaign performance and continuously optimize bids, targeting, creatives, and messaging to ensure maximum ROI.
  • Monitor and manage daily, weekly, and monthly performance reports, ensuring campaigns stay on track and meet performance goals.
  • Collaborate with engineering and data teams to ensure data quality, consistency, and scalability of analytics infrastructure.
  • Conduct A/B testing and experimentation to optimize landing pages, ad creatives, and overall campaign performance.
  • B2B SaaS experience is mandatory, with a deep understanding of SaaS sales cycles, customer lifetime value (CLV), and the need for ongoing user retention.

Requirements:

  • 8 - 10 years of experience in analytics, business intelligence, or growth roles with at least 4+ years leading analytics teams in a B2B SaaS company.
  • Handled significant performance marketing budgets.
  • Proven track record of achieving significant ROI from marketing budgets, consistently meeting or exceeding performance targets and KPIs.
  • In-depth knowledge of performance marketing channels, including search, display, social media, and email marketing.
  • B2B SaaS marketing experience is mandatory, with a proven track record of executing and optimizing performance marketing campaigns in a B2B environment.
  • Strong proficiency with analytics tools, SQL, and data modeling concepts.
  • Experience with data warehouses is a plus.
  • Ability to translate complex data into compelling business stories for executives and drive alignment on strategic decisions.

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