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Influencer Marketing Lead

1 week ago

Gurgaon Haryana Faridabad Haryana, India BottleOpeners Full time
About Us
Bottle Openers is a full-service digital agency that specialises in creative performance. We've been growing rapidly and are backed by industry stalwarts with over 70 years of combined experience in both offline and digital media. Our team has worked with some of the world's biggest brands, including VLCC, Carrier Midea, Toshiba, Faber Franke, Microsoft, CreamBell, Snickers, Tecno Mobile, Itel Mobile, and Tech Mahindra.

We're on a mission to amplify business growth through the optimum use of personalised advertising and creative outlets. Our team comprises advertising veterans from mainline agencies and media agencies, including Percept, FCB Ulka, Group M, and IPG Group. We've worked with brands like Coke, Nestle, Apple, and Hike.

We're looking for a Lead to drive business development and take our business to the next level. As a Business Development - you will be responsible for developing the business from clients. You should have handled pan India campaigns for different categories.

Responsibilities
  • Successfully closed deals with prominent brands for different digital projects, including creative campaigns, integrated campaigns, influencer marketing, and performance campaigns.
  • Strategy Development: Collaborate with the marketing team to develop marketing strategies that align with brand goals and objectives.
  • Generate leads and efficiently keep in regular contact with existing prospects. Have a metrics for setting up of meetings, conversion of leads, and ensure that it is followed.
  • Managed Amazon Live marketing initiatives, overseeing end-to-end processes for influencers from thumbnail creation to live sessions.
  • Outreach and Relationship Management: Build and maintain strong relationships with third parties contributing to business development, influencers, negotiating partnerships and agreements that benefit both parties. This includes outreach, communication, and contract negotiations.
  • Stay Updated on Trends: Stay up-to-date with industry trends, platform updates, and emerging influencer marketing techniques to ensure campaigns remain innovative and effective.
  • Maximize networking opportunities and regularly use conferences, events, and trade shows to increase awareness and develop a further network of contacts.
  • Understand the prospect's business need and work with expert teams – serving media etc., to develop a tailored digital marketing proposal.
  • Aquisition of the clients by coordinating with the finance and legal team.

Qualifications
  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • Proven experience in influencer marketing or digital marketing, preferably in a consumer-facing industry.
  • Strong understanding of social media platforms, influencer landscape, and content trends.
  • Excellent communication and negotiation skills, with the ability to build and maintain relationships with influencers and stakeholders.
  • Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
  • Creative thinker with a passion for storytelling and brand building.
  • Ability to work independently as well as collaboratively in a fast-paced environment.