Creative Visual Content Specialist

2 days ago

Rajkot, Gujarat, India beBeeGraphicDesigner Full time ₹ 5,00,000 - ₹ 7,00,000
Job Description

We are seeking a skilled Graphic Designer to conceptualize and design creative assets that drive brand messaging, product awareness, and customer engagement. As a key member of our marketing team, you will collaborate with various departments to produce compelling content that resonates with both B2B and B2C audiences.

Your primary responsibilities will include designing high-quality banners, website creatives, social media posts, reels, and ad creatives tailored for e-commerce campaigns. You will also create emailers and newsletters that align with marketing campaigns and improve customer engagement.

In addition, you will work on B2B and B2C marketing projects, ensuring creative output speaks to both audiences. This includes developing storyboards and short-form videos/reels for digital campaigns. Your role will require staying updated on industry trends, competitor designs, and emerging creative tools to keep the brand's design language fresh and innovative.

You will support performance marketing efforts with conversion-focused ad creatives (Google Ads, Meta Ads, etc.). Furthermore, you will ensure all designs are optimized for digital channels (web, mobile, social, email).

To succeed in this role, you should have a strong portfolio showcasing digital creatives, ad banners, emailers, and reels. You must have an understanding of brand identity, typography, colour theory, and visual storytelling. Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), Figma, Canva, etc., is essential.

  • Key Responsibilities:
  • Design and deliver high-quality visual content for e-commerce campaigns.
  • Create engaging emailers and newsletters that align with marketing campaigns.
  • Collaborate with the marketing team to ensure brand consistency and messaging across all platforms.
  • Develop storyboards and short-form videos/reels for digital campaigns.
  • Stay updated on industry trends, competitor designs, and emerging creative tools.
  • Support performance marketing efforts with conversion-focused ad creatives.

Required Skills and Qualifications

To be successful in this role, you will need the following skills and qualifications:

  • Education: Bachelor's degree in design, Fine Arts, or related field (or equivalent experience).
  • Experience: 2–4 years of experience as a Graphic Designer, preferably in e-commerce or IT products.
  • Expertise: Proven expertise in B2B and B2C marketing creatives.
  • Software Skills: Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), Figma, Canva, etc.
  • Portfolio: Strong portfolio showcasing digital creatives, ad banners, emailers, and reels.
  • Brand Identity: Understanding of brand identity, typography, colour theory, and visual storytelling.

Benefits

We offer a competitive salary and performance-based incentives. You will have the opportunity to work on a fast-growing e-commerce brand in the IT industry. Our company offers a collaborative and growth-driven work environment, providing you with the freedom to shape the brand's visual identity.

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