Marketing Growth Leader
6 days ago
We are seeking a highly skilled and experienced Marketing Growth Leader to join our team at Flychem. As a key member of our leadership team, you will be responsible for driving the growth and success of our direct-to-consumer (D2C) brand.
About UsFlychem is a pioneering D2C personal care brand that is revolutionizing the industry with its innovative products and customer-centric approach. We are committed to delivering exceptional customer experiences and building long-term relationships with our consumers.
Job DescriptionThe ideal candidate will have a proven track record in scaling customer acquisition, reducing customer acquisition cost (CAC), and increasing lifetime value (LTV) for a consumer brand. You will lead the development and execution of our D2C marketing strategy, focusing on acquisition, conversion, retention, and LTV growth.
Key Responsibilities- Design and execute the end-to-end D2C marketing strategy, leveraging performance marketing, influencer marketing, brand strategy, and automation tools.
- Lead performance campaigns across Meta (Facebook, Instagram), Google Ads, YouTube, and programmatic platforms.
- Optimize campaigns through rigorous A/B testing, audience segmentation, and funnel analysis.
- Minimum 10 years of marketing experience, with at least 3–5 years in a senior leadership role in D2C or e-commerce.
- Proven track record in scaling customer acquisition, reducing CAC, and increasing LTV for a consumer brand.
- Strong experience in performance marketing, influencer marketing, brand strategy, and automation tools.
- Proficient in Instagram, Facebook Ads Manager, Google Ads, and Google Analytics (GA4 knowledge is a plus).
- Creative thinker with strong business acumen, leadership skills, and execution excellence.
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