Lead Marketing Content Writer

3 weeks ago


Bengaluru, Karnataka, India Zeta Services Inc. Full time
About the Role

As a Lead Marketing Content Writer at Zeta Services Inc., you will work closely with senior leadership to develop and refine the company's messaging, thought leadership, and campaigns. Reporting to the Head of Product Marketing, you will create high-quality content that showcases Zeta's expertise in the banking and fintech industry.

Responsibilities
  • Create engaging content for various formats, including websites, blogs, eBooks, white papers, and social media.
  • Develop compelling stories that highlight Zeta's products and services.
  • Collaborate with the marketing and creative teams to drive projects from start to execution.
  • Stay up-to-date with the latest industry trends and customer issues to suggest content marketing initiatives.
  • Utilize SEO keywords to create optimized content.
  • Ensure consistency across all content formats.
Requirements
  • At least 5 years of experience in writing for or about banking, payments, or fintech audiences.
  • Demonstrated experience writing in American-style English.
  • Strong understanding of the banking and fintech industry.
  • Ability to distill complex technical subjects into simple benefits-driven copy.
  • Ability to think strategically about how to position and differentiate Zeta relative to the market.


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