Creative Content Specialist

4 days ago

Kollam, Kerala, India beBeecopywriter Full time ₹ 9,00,000 - ₹ 15,00,000
About Us

emeritus is reimagining global education access by partnering with top foreign universities and bringing their programs directly to India. We're making international degrees more accessible and relevant for Indian students—and building a bold, future-forward education brand in the process.

Our Mission

We aim to empower individuals through knowledge sharing, innovation, and academic excellence. Our goal is to bridge the gap between traditional learning methods and modern education trends.

The Role Overview

We are seeking an experienced COPYWRITER who can craft compelling, conversion-oriented copy that informs, excites, and drives action. As a key member of our cross-functional creative team, you will work closely with designers, marketers, and video teams to bring each university's offering to life through engaging and effective communication.

Your Key Responsibilities:
  • Write copy across a variety of marketing formats:
  • Google search and display ads
  • Meta and other social media ad captions
  • Brochures, flyers, and student handbooks
  • Website and landing page content
  • Email marketing
  • Video scripts (explainer, testimonial, promotional)
  • Adapt tone and messaging to fit each university brand and campaign objective
  • Collaborate with design, performance marketing, and admissions teams to align messaging with audience needs
  • Participate in brainstorming sessions and creative reviews
  • Optimize existing copy for clarity, engagement, and conversions
  • Maintain consistency across all touchpoints, while staying responsive to data and feedback
Requirements

To be successful in this role, you will need:

  • 2–4 years of experience writing marketing copy, preferably in edtech, higher education, or a consumer-facing brand
  • Strong portfolio showcasing digital ads, social content, and multi-format campaigns
  • Ability to understand diverse audiences—from high schoolers to working professionals—and craft copy that resonates
  • Sharp attention to detail, grammar, and storytelling
  • Comfort working in a fast-paced, iterative environment
  • Bonus: Experience with performance marketing or knowledge of student acquisition journeys
Why Join Us?

You'll have the opportunity to:

  • Be part of a mission-driven company making global education more accessible
  • Work with global university partners and cross-functional creative teams
  • Grow in a dynamic, startup-like environment where ideas and ownership matter

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