Marketing Automation Specialist

6 days ago

Delhi Mumbai Kolkata, India beBeeMarketingAutomation Full time ₹ 1,50,000 - ₹ 28,00,000

Job Summary

We are seeking a skilled Marketing Automation Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing marketing campaigns within the Marketo platform.

Key Responsibilities:

  • Campaign Development: Design, build, deploy, and monitor demand generation programs, including engagement programs, trigger and batch campaigns, email, webinar, and live event programs.
  • Email Campaigns: Develop and execute best-in-class email campaigns in support of the buyer journey, including pipeline acceleration.
  • Data Management: Ensure accurate segmentation and targeting within the automation tool, as well as maintain data hygiene and implement marketing automation best practices.
  • Program Reporting: Provide regular reporting and analysis on program performance, conversions, attribution, and effectiveness.

Required Skills and Qualifications:

  • Minimum 2 years of experience with the Marketo platform and proven technical proficiency.
  • Knowledge of multiple aspects of email marketing, including dynamic program implementation, template coding, analysis, legislation, authentication, and sender reputation systems.
  • Functional knowledge of digital marketing ecosystem, content marketing, paid and owned media, as it relates to marketing automation.
  • Self-starter and leader who is highly accountable and communicative.
  • Excellence in written and oral communications; strong presentation skills; highly organized with strong attention to detail.

Benefits:

  • Opportunity to work with a high-performing team in a dynamic and growing company.
  • Attractive compensation package with performance-based incentives.
  • A collaborative and innovative work environment that encourages professional growth.

Role Type:

Full Time, Permanent

Education:

Any Graduate or Postgraduate

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