Product Manager
2 days ago
Wella Company is a leading beauty company with a portfolio of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin, and ghd. We empower individuals to look, feel, and be their true selves through our innovative hair and nail products.
We have a presence in over 100 countries and employ approximately 6,000 people globally. Our mission is to delight consumers, inspire beauty professionals, engage communities, and drive sustainable growth for our stakeholders.
Learn more about Wella Company at wellacompany.com.
The RoleWe are seeking a highly motivated and passionate individual for the Product Manager - Beauty and Haircare role. This position will focus on developing strategies to win with stylists and end consumers, driving distribution and consumption for our brand.
The successful candidate will partner with the Global brand and Salon Professional Teams to create a robust commercial plan for India. They will be responsible for increasing brand awareness, driving trial, and breaking down barriers to disrupt the beauty market.
To succeed in this role, you should have an eye for beauty and trends, be passionate about winning with stylists and consumers, and possess the ability to work collaboratively with different stakeholders and manage multiple projects with attention to detail.
Key Responsibilities- Develop long-term strategic thinking for growing the brand in country by leveraging India-specific market insights, consumer/channel understanding, and locally relevant communication touchpoints.
- Identify consumer needs and work with global R&D and commercials teams to design the right proposition to win with local consumers.
- Lead end-to-end business delivery for the brand, including top-line, brand fundamentals, and complete budget management.
- Design and implement an integrated communication plan across all elements of the marketing mix, including digital media, e-commerce content, PR, influencer marketing, and social media.
- Own complete launch/initiative plans for the brand, including portfolio choices, pricing, commercials, volume planning, communication, and GTM choices.
- Work closely with sales and education functions to create commercial enablers for winning executions in market.
- 3-6 years' experience in a Brand Management or similar profile.
- MBA from a Tier 1 institute with majors in Marketing.
- Well-versed with digital and social media marketing tools and touchpoints.
- Bias for action to deliver projects complete and on-time, with the ability to motivate others to support.
- Strong ownership and accountability – able to roll-up your sleeves and make things happen.
- Excellent communication and interpersonal skills with the ability to work efficiently and effectively within a collaborative, cross-functional environment.
- Make recommendations based on data, including costs, Net Revenue, Margins, ROI, digital media, and social media metrics and trends.
- Affinity to beauty.
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law.
We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences, and backgrounds creates an environment that produces extraordinary results.
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