
Full-Time Ad Operations Manager
3 days ago
We are seeking a skilled Ad Media Specialist who can effectively manage and optimize large-scale ad campaigns on Facebook and Instagram.
The ideal candidate will be responsible for building and scaling full-funnel campaigns, using data-driven insights to drive business growth.
Key Responsibilities:
- Managing and optimizing ad spend each month on Facebook and Instagram
- Building and scaling full-funnel campaigns (TOF, MOF, BOF) using real strategy — not guesswork
- Using spreadsheets and dashboards to analyze CPL, CTR, ROAS, CAC and spot trends fast
- Testing ad creatives (you'll work with designers/video editors, but you'll lead the ideas & structure)
- Writing compelling hooks, headlines and ad copy that actually converts
- Producing clear daily reports and being accountable for the numbers
You will thrive in this role if you:
- Are highly analytical and confident with maths — you love numbers and logic
- Can build smart spreadsheets for tracking performance, trends and projections
- Have an eye for what makes a scroll-stopping ad creative
- Have at least 1–2 years' experience running Facebook/Meta Ads with a proven track record
- Understand key performance metrics like CPL, CPA, CTR, ROAS — and how to optimize them
- Take initiative, solve problems, and always ask:
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