Marketing Innovation Specialist

2 days ago

Hyderabad, Telangana, India beBeeInnovator Full time ₹ 8,00,000 - ₹ 12,00,000
Brand Strategist and Marketing InnovatorOur ideal candidate will develop and execute innovative brand strategies, marketing plans, and product innovations to drive growth.Key Responsibilities:
  • Develop cross-functional brand strategies to enhance brand consistency and drive business results.
  • Manage a team of marketing professionals working on brand initiatives and lead creative development to motivate the target audience.
  • Analyze and report on brand performance to determine ROI and assess KPIs.
  • Monitor market trends, research consumer markets, and competitors' activities to stay ahead in the industry.
  • Establish performance specifications, cost and price parameters, market applications, and sales estimates to inform business decisions.
Requirements:
  • Proven experience as Brand Manager or equivalent role with a strong understanding of the full marketing mix.
  • Excellent analytical skills paired with creative thinking to develop effective campaigns and communicate recommendations to executives.
  • Experience in identifying target audiences and devising effective marketing strategies.
  • Strong data-driven thinking and affinity for numbers to inform business decisions.
  • Up-to-date knowledge of the latest marketing trends and best practices.
Preferred Qualifications:
  • Bachelor's degree or equivalent in Marketing.
  • 10+ years of brand management or marketing experience.

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