
Digital Storyteller
3 days ago
- Role Description:
- Plan and execute daily social media activities across multiple platforms to shape the online presence of a growing institution.
- Design, run, and optimize paid campaigns on Google Ads and Meta Ads to generate quality leads.
- Collaborate with designers to deliver high-converting ad creatives, reels, and graphics.
- Write engaging ad copies, campaign content, and captions that connect with students and parents.
- Track and analyze campaign performance using tools like Google Analytics and Meta Business Suite.
- Manage remarketing campaigns to re-engage prospective students and improve conversion rates.
- Align closely with the Admissions team to ensure lead quality and conversion optimization.
- Required Skills and Qualifications:
- 2–4 years of experience in social media management and paid marketing.
- Hands-on expertise with Google Ads, Facebook/Instagram Ads, and other platforms.
- Strong knowledge of SEO basics, campaign funnels, and analytics tools.
- Creative thinker with data-driven decision-making skills.
- What We Offer:
- Opportunity to build and scale the digital presence of a leading higher education institution.
- Dynamic, fast-growing environment with creative freedom.
- Cross-functional exposure in admissions, outreach, and branding campaigns.
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