Digital Marketing Strategist

5 days ago


Hyderabad, Telangana, India SPECTRAFORCE Full time

At SPECTRAFORCE, we're seeking a skilled Digital Marketing Strategist to spearhead our Search Engine Marketing efforts in Hyderabad. With a strong focus on paid search campaigns, this role requires expertise in strategy development, keyword research, and performance tracking.

We're looking for someone with a passion for digital marketing and a proven track record of driving campaign success. If you're up for the challenge, let's explore how you can contribute to our team's growth and success.

Key Responsibilities:

  • Paid Search Strategy Development: Develop and execute comprehensive paid search strategies across multiple campaigns and audiences.
  • Keyword Research and Optimization: Conduct thorough keyword research, optimize campaigns, and analyze performance metrics to drive continuous improvement.
  • Campaign Budgeting and Management: Effectively manage budgets, pacing, and reporting using tools like Google Ads, Bing Ads, SEMrush, and Skai.
  • Data Analysis and Insights: Leverage platforms like Google Analytics, Tag Manager, and Data Studio to track key performance indicators and derive actionable insights.
  • Cross-Functional Collaboration: Work closely with internal teams and external partners to ensure seamless campaign execution and maximize ROI.

Requirements:

  • Bachelor's Degree: Bachelor's degree in Marketing, Business, or a related field.
  • Experience: 4+ years of experience in SEM or digital marketing.
  • Tech Skills: Proficiency in tools like Google Ads, Bing Ads, SEMrush, and Google Analytics.
  • Soft Skills: Strong organizational and data analysis skills, with excellent communication and collaboration abilities.

Salary Estimate: ₹800,000 - ₹1,200,000 per annum, depending on experience and qualifications.



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