Global Brand Strategist

6 days ago

Ellore, Andhra Pradesh, India beBeeStrategist Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Senior Leadership Position

This is a strategic role that combines data-driven execution, creative storytelling and brand building to shape university reputation.

Main Responsibilities:
  1. Brand Development & Strategy
    • Develop a comprehensive brand strategy balancing global equity with unique positioning in the India market.
    • Build a scalable brand architecture supporting multiple programs and audiences.
  2. Influencer Marketing & Engagement
    • Design and manage influencer marketing campaigns with high authority influencers and education YouTubers.
    • Establish a student ambassador network on college campuses and faculty champions to amplify brand stories.
  3. Marketing & Media Planning
    • Lead ATL campaigns driving mass awareness and reputation building through print and outdoor media.
    • Plan BTL activations including school fairs, campus branding, events and community outreach.
  4. Digital Brand Building
    • Oversee website planning and creation as a flagship brand destination.
    • Develop digital content strategies highlighting the university's mission, student stories and faculty expertise.
  5. Content Marketing & Creative Production
    • Create engaging content formats including blogs, articles, newsletters and thought leadership pieces.
    • Own production of all brand assets video, copy, design, motion and physical collateral.
  6. Brand Impact Measurement & Insights
    • Define KPIs and track brand health assessing equity, recall and sentiment.
    • Commission research studies tracking brand awareness, recall, consideration and preference.

The ideal candidate will possess strong leadership skills, excellent communication abilities and a passion for brand development and marketing.

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