Senior Content Marketing Specialist

12 hours ago

Thoothukudi, Tamil Nadu, India beBeeCreative Full time ₹ 9,00,000 - ₹ 14,50,000
Content Strategist and Creative Lead Job Description">

Job Overview:

We are seeking a seasoned content strategist and creative lead to develop and execute a comprehensive content strategy that drives brand engagement, conversion, and growth across multiple marketing channels.

The ideal candidate will possess a deep understanding of both brand storytelling and performance marketing content, with a proven track record of managing and scaling small to mid-sized content teams.

This role requires excellent writing, editing, and communication skills, as well as a strong analytical mindset to interpret content performance data and drive actionable insights.

Key Responsibilities:

  • Develop and lead the overall content strategy for audience segments, aligned with brand goals and marketing objectives.
  • Collaborate closely with product, design, and marketing teams to understand target personas and develop relevant content themes.
  • Drive consistency in brand voice and storytelling across all content formats.

Content Creation and Strategy:

Responsibilities include ideating and executing content for various platforms, including websites, email, blogs, landing pages, product pages, and brand campaigns. The ideal candidate will create engaging narratives around hair health, product education, and customer stories, and optimize messaging for different funnel stages (awareness to conversion) in collaboration with the performance marketing team.

Cross-functional Collaboration:

Work closely with designers, video editors, performance marketers, and product managers to deliver high-impact campaigns. Provide content support for partnerships, influencers, CRM, and retention initiatives.

Requirements:

  • 4+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands.
  • Strong understanding of both brand storytelling and performance marketing content.
  • Proven experience in managing and scaling small to mid-sized content teams.
  • Excellent writing, editing, and communication skills with a strong eye for detail.
  • Analytical mindset with the ability to interpret content performance data and drive actionable insights.
  • A creative thinker who understands how to speak to the modern consumer.
  • Understanding of SEO principles, social trends, and email marketing.

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