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Mobile App Growth Strategist

3 weeks ago

Gulbarga, Karnataka, India beBeeGrowth Full time US$ 1,20,000 - US$ 1,40,000
Key Performance Growth Analyst

Job Overview:

Kyfex is a global leader in leveraging artificial intelligence to drive business innovation. Our mission revolves around harnessing the power of data analytics and growth optimization to deliver exceptional solutions to our clients.

Responsibilities:
  • Conduct thorough cohort analysis on user acquisition, retention, and revenue performance using AppsFlyer data to track user segments and channels.
  • Monitor and calculate key growth metrics including Customer Lifetime Value (LTV), Return on Investment (ROI), Return on Ad Spend (ROAS), payback periods, and customer acquisition costs (CAC).
  • Design and maintain advanced attribution models to measure marketing campaign effectiveness and optimize budget allocation across channels.
  • Collaborate with data engineers to develop and refine data pipelines processing AppsFlyer raw data for analytical purposes.
  • Develop complex SQL queries in Snowflake to extract, transform, and analyze large datasets for growth insights.
  • Create and maintain interactive dashboards in Metabase to visualize key performance metrics and provide self-service analytics for stakeholders.
  • Design A/B testing frameworks to evaluate the impact of product changes and marketing campaigns on growth metrics.
  • Partner with client teams to optimize campaigns, identify growth features, and align analytics with business planning.
  • Conduct market research and competitive analysis to identify growth opportunities and benchmark performance.
  • Develop predictive models to forecast user behavior, revenue projections, and campaign performance.
Requirements:
  • Bachelor's degree in Data Science, Statistics, Economics, Business Analytics, Marketing Analytics, or a related quantitative field.
  • 3+ years of experience as a Growth Analyst, Marketing Analyst, or similar analytical role in mobile app or SaaS environments.
  • Expert-level proficiency in SQL for complex data manipulation and analysis, with specific experience in Snowflake data warehousing.
  • Advanced experience with Metabase for creating interactive dashboards and self-service analytics solutions.
  • Demonstrated experience with mobile attribution platforms, with specific expertise in AppsFlyer data analysis and reporting.
  • Strong proficiency in statistical analysis, cohort analysis, and predictive modeling techniques.
  • Deep understanding of mobile app growth metrics including LTV, CAC, ROAS, retention rates, and revenue attribution models.
  • Proficiency in Python or R for advanced analytics and statistical modeling.
  • Experience with A/B testing methodologies, experimental design, and statistical significance testing.
  • Experience working as a contractor or consultant, with ability to quickly integrate into client teams and deliver results.