Marketing Analytics Specialist

4 days ago


Chennai, Tamil Nadu, India Tiger Analytics Full time
About the Role

We are seeking a highly motivated Marketing Analytics Specialist to join our team at Tiger Analytics. This challenging role will involve working with various clients to analyze, measure and recommend Marketing analytics solutions and Campaign performance measurement plans.

As part of our larger Financial Services practice, you may get to work on a broad range of business-critical problems across various work streams. You will be engaging with clients and client partners to understand their business context, and work with a team of data scientists and engineers.

This is an excellent opportunity for someone who wants to leverage their analytical skills to drive business growth and customer engagement.

Responsibilities
  • Drive data-driven insights to optimize marketing strategies, improve customer targeting, and enhance campaign performance
  • Analyze large datasets, tracking key performance metrics, and providing actionable insights to drive Marketing decisions that supports business growth, customer engagement, and overall marketing for the Banking's Retail and Commercial products
  • Develop and maintain dashboards and reports to track key performance indicators (KPIs) and business metrics
  • Work with the clients and stakeholders to assist in setting the marketing analytics roadmap and present the analytical insights
Requirements
  • Minimum 2 years of experience in Marketing analytics, preferably in the Banking sector
  • Advanced proficiency in SQL and experience working with large, complex datasets
  • Strong experience with Excel reporting and data visualization tools (Tableau, Power BI)
  • Experience in leading teams and direct client stakeholder management
What We Offer
  • A competitive salary of ₹8,50,000 per annum
  • The opportunity to work on high-impact projects and collaborate with a talented team
  • A comprehensive benefits package, including medical insurance, retirement plan, and paid time off


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