Data Strategist

2 weeks ago

Kollam, Kerala, India beBeeInsights Full time ₹ 5,67,890 - ₹ 12,34,567
Business Insights Specialist

We are seeking a seasoned business professional to lead our direct mail marketing strategy, focusing on optimizing performance and driving growth.

Your primary objective will be to analyze data, identify trends, and make informed decisions to ensure the right customers receive targeted offers at the right time.

You will leverage your technical skills in SQL, Excel, and Python to extract insights from large datasets, evaluate campaign performance, and develop actionable recommendations.

This role requires a unique blend of business acumen, analytical skills, and communication expertise to present findings to non-technical stakeholders.

Key Responsibilities:
  • Campaign Strategy & Execution
  • Analyze historical performance metrics such as response rate, approval rate, conversion rate, loan size, and payment performance.
  • Evaluate target customer populations for direct mail targeting using advanced statistical models.
  • Maintain and monitor campaign performance metrics, identifying areas for improvement.
  • Trend Analysis & Forecasting
  • Develop predictive models to forecast future outcomes and inform business decisions.
  • Business Decision-Making
  • Collaborate with cross-functional teams to weigh trade-offs between targeting breadth, expected performance, and operational constraints.
Requirements:

Mandatory:

  • Experience: Minimum 3 years in a consumer lending financial services company managing portfolio performance and making business-driven credit policy decisions.
  • Business Acumen: Proven track record of interpreting data within a business context to make high-impact decisions.
  • Technical Skills:
  • SQL – Proficiency in writing complex queries to extract and manipulate large datasets.
  • Excel – Advanced skills, including pivot tables, calculated fields, and data visualization.
  • Python – Ability to run underwriting (UW) and response rate models to score customer populations for direct mail targeting.

Preferred/Plus Factors:

  • Familiarity with credit bureau data and segmentation strategies.
  • Understanding of consumer credit products, including installment loans and lines of credit.

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