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Online Visibility Manager
1 week ago
Role Overview
The Online Visibility Manager will be responsible for enhancing our websites' online visibility through SEO, keyword research, LinkedIn marketing, and paid campaigns. This role requires a strong understanding of digital marketing principles, including SEO, content marketing, and social media strategies.
Key Responsibilities:
- Conduct on-page and off-page SEO to improve search engine rankings.
- Perform keyword research and analyze trending keywords to optimize content.
- Develop and implement link-building strategies to increase domain authority.
- Optimize meta titles, descriptions, and website structure for better visibility.
- Perform regular technical SEO audits and fix issues like crawl errors, broken links, and page speed.
- Work with the content team to optimize blog posts, articles, and landing pages.
- Ensure website content aligns with SEO best practices and is engaging for users.
- Monitor competitor strategies and industry trends to enhance digital marketing efforts.
- Manage LinkedIn marketing by posting relevant content, engaging with the audience, and growing the company's online presence.
- Run LinkedIn ads and paid marketing campaigns to generate leads.
- Plan and execute Google Ads, LinkedIn Ads, and other PPC campaigns for targeted marketing.
- Track and analyze website traffic, user behavior, and conversion rates using Google Analytics and other SEO tools.
- Prepare monthly performance reports and recommend strategies for improvement.
Requirements:
- Proven experience in SEO, keyword research, and digital marketing.
- Strong knowledge of Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar tools.
- Expertise in on-page SEO, off-page SEO, and technical SEO.
- Experience in running LinkedIn campaigns and paid search ads.
- Familiarity with content marketing and social media strategies.
- Ability to analyze data, generate reports, and provide strategic recommendations.
- Excellent written and verbal communication skills.
Preferred Qualifications:
- Certification in Google Ads, SEO, or digital marketing is a plus.
- Experience in B2B digital marketing or the education/ed-tech industry is preferred.
