Creative Product Packaging Specialist

22 hours ago

Ghaziabad, Uttar Pradesh, India beBeeProductPackaging Full time ₹ 6,00,000 - ₹ 12,00,000
Job Title: Creative Product Packaging Specialist

We are seeking a highly skilled and detail-oriented individual to lead our product packaging design efforts. The ideal candidate will be a graphic designer with a specialized focus on creating innovative and functional packaging solutions that align with brand identity, product requirements, and target audience.

About the Role:
  • This is an exciting opportunity for a creative professional to take ownership of our product packaging design process, working closely with cross-functional teams to develop visually appealing and effective packaging solutions.
Key Responsibilities:
  1. Develop and implement innovative packaging concepts that meet brand standards, customer expectations, and regulatory requirements.
  2. Collaborate with marketing, product development, and manufacturing teams to ensure seamless integration of packaging designs into the overall product launch strategy.
  3. Design prototypes, mockups, and 3D renderings to test and visualize designs, ensuring quality and color accuracy throughout the production process.
  4. Stay up-to-date on industry trends, competitor packaging, and consumer behaviors to create designs that stand out in the market.
  5. Evaluate and ensure compliance with relevant safety, labeling, and regulatory standards for all packaging designs.
Required Skills & Qualifications:
  • Experience: Professional experience in graphic design with a focus on product packaging and brand identity.
  • Portfolio: A strong portfolio showcasing a range of successful packaging design projects that demonstrate creativity, attention to detail, and technical proficiency.
  • Technical Proficiency:
    • Expert knowledge of Adobe Illustrator and Photoshop for creating vector artwork, editing images, and preparing print-ready files.
    • Proficiency with CorelDRAW is a plus.
    • Familiarity with Canva is a bonus for quick mockups or internal-use graphics, but a deep understanding of professional print design is paramount.
  • Knowledge:
    • A strong eye for design with a keen understanding of typography, layout, hierarchy, and visual balance.
    • In-depth understanding of color psychology and how to use color to influence consumer emotions and perceptions.
    • A solid understanding of packaging materials, print production processes (CMYK, spot colors, die-lines), and manufacturing techniques.
  • Soft Skills:
    • Creativity: The ability to think innovatively and translate abstract ideas into tangible designs.
    • Detail-Oriented: A meticulous eye for typography, color, and layout.
    • Communication: Excellent verbal and written communication skills, with the ability to articulate design concepts clearly to both creative and non-creative teams.
    • Project Management: The ability to manage multiple projects simultaneously, meet deadlines, and work effectively under pressure.

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