Creative Video Content Specialist

5 days ago


Bengaluru, Karnataka, India GoodScore Full time

We're seeking a talented and versatile copywriter who can craft compelling video ad scripts in Hinglish and Hindi, while also developing a keen understanding of social media strategy. The ideal candidate will have experience writing video ad copies for B2C / DTC brands, with a passion for wordsmithing and a knack for detail.

Key Responsibilities:

  • Video Ad Scriptwriting: Develop engaging and persuasive video ad scripts for performance marketing in Hinglish and Hindi, tailored to different target audiences and platforms. This includes conceptualizing storylines, writing dialogue, and ensuring scripts align with brand guidelines and marketing objectives.
  • Content Creation: Write various content, including push notifications, SMS, in-app, WhatsApp comms, and other user-facing touchpoints. Work on social media captions, YouTube video scripts, blog posts, website copy, and other marketing materials as required.
  • Research: Conduct comprehensive research on market trends to stay informed of industry developments. Stay up-to-date with the latest trends in content marketing, video advertising, and social media.
  • Collaboration: Work closely with the marketing team and take complete ownership of your projects from inception to completion, collaborating seamlessly with design and video partners.
  • Adaptability: Swiftly adapt to our ever-evolving narrative, quickly absorbing and aligning with our brand tonality and values.

Requirements:

  • Bachelor's/PG degree or equivalent experience in Advertising
  • Relevant experience ranging from 1 to 5 years
  • Strong portfolio of video scriptwriting, and social media content creation.
  • Excellent command of Hindi; English & Hinglish; both written and spoken.
  • Strong attention to detail and ability to meet deadlines.
  • Portfolio showcasing video ad scripts and social media work.
  • Ability to understand and communicate with 'Bharat' users.

Bonus Points:

  • Experience with video editing or production
  • Familiarity with social media & SEO analytics
  • Knowledge of any other regional language
  • Experience in B2C space in the finance industry


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