Digital Marketing Strategist

6 days ago

Pune, Maharashtra, India Exela Technologies Full time
Director- Marketing

Job Location: Pune

Job Summary:

We are seeking a forward-thinking, innovative marketer who can drive strategic marketing efforts and lead our sales team to success. As a Senior Director - Marketing, you will be responsible for developing and executing comprehensive marketing plans, identifying new business opportunities, and building strong relationships with internal stakeholders and external vendors.

The ideal candidate will have a passion for cutting-edge digital platforms, a deep understanding of technology, business services, and operations, and excellent communication and presentation skills. You will work closely with the Exela business unit leadership and product and services groups to achieve lead generation goals established by Executive Leadership.

Key Responsibilities:

  • Develop and execute comprehensive marketing plans to promote all products and services globally.
  • Identify new business opportunities and develop strategies to pursue them.
  • Build and maintain strong relationships with internal stakeholders and external vendors.
  • Create and manage paid ad campaigns on Search Engine Marketing channels, including Google AdWords, Display, and Re marketing.
  • Design and implement effective Social Media Ad Campaigns on Facebook, Instagram, Pinterest, Twitter, and Mobile Network Ads.
  • Optimize and improve PPC/CPA using Google Analytics and Google Console.
  • Manage social media channels and create performance reports for each ad campaign.

Requirements:

  • MBA in Marketing & Sales or equivalent experience.
  • Minimum 12-15 years of work experience with 10 years of experience in marketing with a Technology-based organization.
  • Experience working with internal stakeholders and external vendors.
  • In-depth understanding of Facebook and Google advertising.
  • Knowledge of affiliate marketing is an added advantage.
  • Excellent communication and presentation skills.
  • Strong organizational and negotiation skills.

Estimated Salary: $120,000 - $150,000 per annum depending on experience.

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