Content Specialist

3 days ago

Salem, Tamil Nadu, India beBeeStrategist Full time ₹ 10,08,000 - ₹ 14,40,000
Job Title: Content Strategist

We are seeking a dynamic and experienced medical content strategist who can lead our content strategy with a deep understanding of clinical accuracy, SEO best practices, creative storytelling, and digital marketing.

This role demands both strategic thinking and hands-on execution to create content that enhances doctors' digital presence and builds patient trust across platforms.

Key Responsibilities:
  • Content Strategy & Execution
  • Lead the planning and development of SEO-optimized medical content (blogs, articles, website copy, creatives, ads) tailored to individual doctor specialties and services.
  • Align content with platform goals for doctor branding, patient engagement, and lead generation.
  • SEO & Digital Marketing Integration
  • Collaborate with SEO and marketing teams to identify top-performing keywords, trending topics, and content gaps.
  • Create content that drives traffic, ranks high on search engines, and converts into action.
  • Creative & Design Alignment
  • Guide design team on visual assets that complement the content (infographics, banners, videos, carousels).
  • Ensure consistency in medical illustrations, creatives, and social posts with content objectives.
  • Market & Audience Insight
  • Keep pulse on patient behavior, disease trends, treatment queries, and doctor marketing needs.
  • Work closely with customer-facing teams to translate doctor expectations into digital content solutions.
  • Cross-functional Collaboration
  • Partner with Growth, Tech, Product, and CRM teams for publishing automation, lead nurturing, and patient communication.
Required Qualifications:
  • Strong flair for medical writing and marketing
  • 3-4 years of experience in healthcare content, preferably in digital marketing agencies, health tech, or hospital marketing
  • Proven ability to create impactful SEO and performance-driven content
  • Understanding of Google algorithms, SEM tools, and keyword planning
  • Familiarity with CMS, Canva/Figma, and analytics tools is a plus
  • Excellent communication, leadership, and stakeholder management skills
Nice to Have:
  • Experience in customer-facing roles or handling doctor/healthcare professional relationships
  • Prior exposure to brand storytelling, ad copywriting, or campaign ideation in the healthcare space
  • Comfort working in fast-paced, collaborative environments

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