Lead Business Insights Analyst
3 weeks ago
About CAST
Casting a Spotlight on Software Intelligence:
CAST is the undisputed leader in software intelligence, revolutionizing the way businesses navigate their custom applications. Our cutting-edge technology offers unparalleled insights into the inner workings of these complex systems, empowering organizations to make informed decisions and drive modernization at speed.
Responsibilities:
- Collaborate closely with regional sales and marketing teams across multiple geographies to identify key intelligence needs and integrate them into research deliverables.
- Gather comprehensive market and competitive intelligence through extensive web research and utilization of multiple research platforms.
- Develop strategic reports encompassing ABM (Account-Based Marketing) intelligence reports, org charts, industry trend reports, executive dossiers, key contacts databases, IT challenges, key IT initiatives, IT strategies, and roadmaps.
- Demonstrate expertise in leveraging tools like ZoomInfo/Cognism/Draup, Sales Navigator/LinkedIn, and Annual Reports Smart Interpretations.
- Create audience mappings to ensure effective execution of marketing events and webinars.
- Prepare executive dossiers for event delegates and decision-makers to support sales meetings.
- Maintain close coordination with internal sales and marketing stakeholders to plan and execute targeted marketing campaigns.
- Design and disseminate biweekly intelligence newsletters among internal sales and marketing teams by continuously monitoring critical information available on customers/prospects' websites, industry-specific journals, news articles, etc.
Skillset & Qualifications:
- Bachelor's degree with 4-6 years of research experience or MBA with 3+ years of market research experience.
- Excellent communication skills and ability to interact and coordinate with geographically diverse teams.
- Experience in handling market research specifically for North America.
- Able to work on multiple projects and deliverables.
- Proficiency in MS Office Suite (PPT, Word, and Excel are must).
Desired Skills:
- Strong understanding and exposure to enterprise software, IT services, cloud, application modernization, digital transformation, and technology business terminology, as well as the entire IT ecosystem.
- Exposure to third-party research reports from sources like Gartner, Forbes, IDC, and others.
- Ability to build quality networks and collaborate effectively as a team player.
Estimated Salary: $85,000 - $110,000 per annum, depending on location and experience.
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