Digital Media Specialist
4 days ago
Company Overview
Talentboon Consulting Private Limited is a leading digital marketing agency that helps businesses achieve their goals through data-driven strategies. We are passionate about staying at the forefront of industry trends and best practices, and we're looking for talented professionals to join our team.
About the Role
We are seeking a seasoned digital media specialist to lead our paid search efforts. As a key member of our team, you will be responsible for developing and executing strategies that drive business growth and revenue. You will work closely with our creative and content teams to seamlessly execute paid search campaigns, leveraging your expertise in ad platforms such as Google, Facebook, and LinkedIn.
Responsibilities:
Develop and implement paid search strategies for clients, leveraging Web Analytics tools to optimize campaigns and provide actionable insights.
Manage and optimize paid search campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and ABM platforms.
Collaborate with our creative and content teams to develop compelling ad copy and landing pages that drive conversions.
Evaluate and improve key performance indicators such as Impressions, CTR, CPC, Conversion, Lead Quality, Spend, etc.
Requirements:
Minimum 2+ years of experience in digital marketing, with a focus on paid search.
Proficiency with ad platforms such as Google, Facebook, LinkedIn.
Strong analytical, organizational, project management, and time management skills.
Understanding of performance marketing best practices and current trends.
Demonstrated ability to think creatively, identify problems, and resolve them effectively.
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