User Experience Lead

3 days ago


Gulbarga, Karnataka, India beBeeRural Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
UX Designer - Rural Digital Experiences

We're seeking a seasoned UX Designer to lead the design strategy and user experience of our platform. The successful candidate will own the creation and validation of wireframes, prototypes, and design systems that drive adoption, retention, and farmer empowerment.

  • Own design strategy and quarterly UX roadmap aligned to business and product goals.
  • Translate product requirements into wireframes, prototypes, and high-fidelity designs using Figma and Miro.
  • Define and maintain design systems, UI patterns, and style guides for visual and functional consistency.
Requirements
  • 5–8 years in UI/UX design, with at least 3 years designing for mobile-first products at scale.
  • Proven experience shipping rural customer-facing or mass-market apps with measurable adoption and engagement impact.
  • Hands-on experience conducting field research and usability testing with diverse user groups.
Key Skills
  • Expertise in Figma / Adobe XD, and prototyping tools.
  • Strong command of information architecture, interaction design, and visual hierarchy.
  • Experience with user research, usability testing, A/B testing, and iterative design practices.
Leadership Competencies
  • Clear communicator; bridges gaps between design, product, engineering, and business stakeholders.
  • Advocates for user needs while balancing business and technical priorities.
  • Decisive, detail-oriented, and iterative; bias for practical, actionable design solutions.
Preferred Industry Knowledge
  • Familiarity with AgTech user journeys, farmer-facing digital adoption, and rural UX patterns.
  • Awareness of geospatial/AI-driven advisories, digital agriculture workflows, and trust-building for rural audiences.
Personal Attributes
  • Empathetic, user-obsessed, and mission-driven.
  • Organized, hands-on, and outcome-focused.
  • High integrity, adaptability, and ownership mindset.


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