Director of Digital Transformation
2 weeks ago
The ideal candidate will have a proven track record of driving growth across multiple sales channels and integrating digital and physical experiences in a large-scale retail environment.
Key responsibilities include:
- Strategic Vision: Define and drive the omni-commerce strategy, ensuring alignment between online and offline channels, with a focus on enhancing customer experiences and driving revenue growth.
- Customer-Centric Approach: Lead efforts to understand and anticipate customer needs across all touchpoints (website, mobile apps, physical stores, call centers) to ensure a seamless and personalized experience.
- Multi-Channel Integration: Oversee the integration of digital and physical commerce channels, creating a unified approach to inventory, pricing, marketing, and customer engagement.
- E-commerce Growth: Develop and execute strategies to grow online sales, including optimizing the e-commerce platform, improving digital marketing efforts, and enhancing the customer journey.
- Brick-and-Mortar Synergy: Work closely with retail operations teams to align physical store strategies with digital initiatives, ensuring consistency in product offerings, promotions, and brand messaging.
- Data-Driven Insights: Leverage data and analytics to understand customer behavior, track performance, and refine omni-channel strategies. Ensure effective use of KPIs and reporting to drive decision-making.
- Technology Innovation: Champion the adoption of new technologies and digital tools to enhance the omni-commerce experience, including AI, machine learning, mobile apps, and new retail technologies.
- Cross-functional Leadership: Collaborate with key departments such as marketing, IT, supply chain, product management, and customer service to align on business goals, processes, and initiatives.
- Brand Experience: Ensure the company's brand identity is consistently represented across all channels, with a focus on creating an engaging and cohesive customer journey.
- Vendor and Partner Management: Build and maintain relationships with key technology vendors, logistics partners, and third-party services to improve service delivery and support omni-commerce strategies.
- Change Management: Lead the company through changes in retail strategy, fostering a culture of agility and innovation while ensuring alignment with overall business goals.
Additional responsibilities may include managing large-scale digital transformation projects or omni-channel initiatives, implementing and optimizing retail technologies, and developing customer loyalty programs and retention strategies.
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