Electronics Marketing Specialist

1 day ago

Thoothukudi, Tamil Nadu, India beBeeMarketing Full time ₹ 90,00,000 - ₹ 1,20,00,000
Job Opportunity

We seek a seasoned Marketing Professional to develop and execute B2B marketing strategies, generate leads, build client relationships, and support brand growth in the Electronics Manufacturing Services (EMS) sector.

Key Responsibilities:

  • Design and implement B2B marketing campaigns to attract OEMs/ODMs globally.
  • Identify and qualify leads through online/offline channels, industry events, and professional networks.
  • Explore new markets, customer segments, and partnership opportunities.
  • Coordinate trade show participation, exhibitions, and industry events.
  • Maintain CRM systems and track lead conversion performance.
  • Collaborate with sales and technical teams to prepare RFQ responses, proposals, and client presentations.
  • Foster strong relationships with clients and stakeholders.
  • Promote digital presence via social media and B2B platforms with marketing content and campaigns.

Requirements:

  • Bachelor's degree in Electronics, Marketing, Business Administration, or related field.
  • Minimum 2-3 years of experience in marketing/sales in the EMS or electronics manufacturing industry.
  • In-depth understanding of EMS processes, PCBA, wiring harness, and box-build services.
  • Excellent communication and presentation skills.
  • Proficient in using CRM tools and digital marketing strategies.
  • Will travel for client meetings and trade shows.

Preferred Attributes:

  • Existing network of contacts in OEM/ODM industries (Automotive, Industrial, Consumer Electronics, etc.).
  • Experience working with international clients.
  • Passion for electronics and product development.

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