Digital Marketing Campaign Coordinator

9 hours ago

Alwar, Rajasthan, India beBeeMarketing Full time ₹ 90,00,000 - ₹ 1,20,00,000
Job Description

We are seeking a results-driven marketing professional to lead our email campaign management efforts.

The ideal candidate will have a strong passion for digital marketing and hands-on expertise in Oracle Responsys / Unity / Infinity IQ, along with advanced SQL skills.

As a key member of our marketing team, you will be responsible for end-to-end campaign execution, including setup, targeting, rollout, reporting, and optimization. You will leverage personalization strategies and data-driven insights to maximize performance.

Key Responsibilities:
  • Manage end-to-end campaign execution, including setup, data selection, rollout (creatives not included), and reporting.
  • Build, launch, and optimize email campaigns across Oracle platforms (Responsys, Unity, Infinity IQ).
  • Create and manage customer workflows, segmentation, and targeting strategies.
  • Develop insights from complex data sets and present actionable recommendations to internal teams and stakeholders.
  • Write and optimize SQL queries using advanced PL/SQL concepts for audience creation and performance tuning.
  • Conduct A/B testing and hyper-personalization campaigns to improve engagement.
  • Compile campaign performance reports ensuring data accuracy, integrity, and business relevance.
  • Collaborate with cross-functional teams (planning, accounts, creative, digital marketing) to ensure cohesive campaign execution.

Benefits:

  • Opportunity to work on high-profile campaigns with top brands.
  • Professional growth and development opportunities.
  • Dynamic and supportive team environment.

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