Programmatic Advertising Specialist

5 days ago

Pune, Maharashtra, India beBeeExpertise Full time ₹ 25,00,000 - ₹ 30,00,000

Job Opportunity: Programmatic Ads Expert

We are seeking a highly skilled individual to join our dynamic digital marketing team as a Programmatic Ads Expert.

The ideal candidate should have deep expertise in programmatic advertising, data analysis, and digital marketing strategies.

This role involves developing and executing programmatic ad campaigns, optimizing ad performance, and driving impactful results across multiple channels.

Key Responsibilities:

  • Develop, implement, and manage social media, programmatic advertising campaigns across various platforms.
  • Collaborate with internal teams to set campaign goals, strategies, and KPIs.
  • Monitor and adjust campaigns in real-time to ensure optimal performance and ROI.

Data Analysis and Insights:

  • Analyze campaign performance data, identify trends, and generate actionable insights.
  • Optimize campaigns based on performance metrics, audience insights, and industry best practices.
  • Conduct A/B testing and other experiments to improve ad effectiveness and efficiency.

Planning and Management:

  • Develop comprehensive programmatic advertising strategies aligned with overall marketing objectives.
  • Utilize data to inform targeting strategies and audience segmentation.
  • Stay updated with industry trends, technologies, and best practices to continuously refine ad strategies.
  • Manage relationships with demand-side platforms (DSPs), data providers, and other programmatic partners.

Reporting and Communication:

  • Prepare detailed reports on campaign performance, budget allocation, and ROI.
  • Communicate insights and recommendations to stakeholders in a clear and actionable manner.
  • Collaborate with cross-functional teams, including creative, analytics, and account management, to drive integrated marketing efforts.

Compliance and Best Practices:

  • Ensure all programmatic ad activities comply with relevant regulations and industry standards.
  • Implement and uphold best practices for data privacy and security.

Requirements include 4-6 years of relevant experience, proven experience in programmatic advertising, proficiency in programmatic ad platforms and tools, strong analytical skills, excellent communication skills, experience with campaign management, optimization, and performance analysis, familiarity with industry trends, ad tech innovations, and digital marketing strategies, and the ability to work independently and manage multiple projects simultaneously.

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