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Content Writer and SEO Specialist

1 week ago


Noida, Uttar Pradesh, India upGrad Full time

As a Digital Content Expert, you will play a vital role in creating engaging content for our users. Your primary responsibility will be to research and write high-quality content that provides rich information to our users.

We are looking for a candidate with excellent research skills and the ability to understand user requirements. You should be able to create relevant and user-friendly content that facilitates decision-making. Additionally, you will be required to guide other content writers in creating engaging content.

Your key responsibilities will include:

  • Creating content for blogs and product pages
  • Ensuring weekly/monthly targets are achieved in terms of number of creations and updations
  • Optimizing content for both end-users and search engines

You will also be responsible for implementing SEO best practices to enhance content visibility and engagement. This includes using keyword research tools to identify relevant keywords and incorporating them into your writing.

Audit feedback is an essential part of this role. You will need to ensure feedback related to content quality and page performance is well accepted and suggested improvement measures implemented.

To succeed in this role, you will need a Bachelor's or Master's degree in Journalism, Mass Communication, English Hons., or a related field. Prior experience in higher education in the StudyAbroad domain is highly preferred.