Social Media Marketing Specialist
7 days ago
Godrej & Boyce Mfg. Co. Ltd. is seeking a highly skilled Social Media Manager to join our Brand & Strategic Insights Team. As a key member of our marketing team, you will be responsible for developing and executing social media strategies that drive engagement, brand awareness, and customer loyalty.
Key Responsibilities:- Manage social media calendars and execute content plans across various platforms (LinkedIn, Facebook, Instagram, X, etc.)
- Monitor social media channels for brand mentions, ensuring consistent messaging and timely responses
- Partner with BUs and cross-functional teams to gather content details and ensure seamless publishing
- Identify and work on opportunities to amplify user-generated content (e.g., testimonials, campus visits, company events) for social media engagement
- Respond to comments and messages promptly and address any customer concerns in a professional and timely manner across owned and 3rd party review channels
- Track & review brand share of voice and sentiment analysis
- Compile social media data and generate reports to track key metrics (engagement, reach, impressions)
- Analyze data to identify trends and inform data-driven social media strategy recommendations
- 6 to 8 years of work experience with 3- 4 yrs of experience in social media marketing
- Graduate in any discipline
- Preferred: MBA / PGDM in Marketing or Certification / Diploma in Digital Marketing
- Experience working with social media campaigns
- Strong understanding on how to manage the budgets and ROI on paid campaigns
- Analytical mindset with the ability to interpret data to improve campaign performance
- Excellent communication skills and the ability to collaborate effectively with multiple teams
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