Social Media Marketing Specialist

7 days ago


Delhi, Delhi, India Godrej & Boyce Mfg. Co. Ltd. Full time
Job Title: Social Media Manager

Godrej & Boyce Mfg. Co. Ltd. is seeking a highly skilled Social Media Manager to join our Brand & Strategic Insights Team. As a key member of our marketing team, you will be responsible for developing and executing social media strategies that drive engagement, brand awareness, and customer loyalty.

Key Responsibilities:
  • Manage social media calendars and execute content plans across various platforms (LinkedIn, Facebook, Instagram, X, etc.)
  • Monitor social media channels for brand mentions, ensuring consistent messaging and timely responses
  • Partner with BUs and cross-functional teams to gather content details and ensure seamless publishing
  • Identify and work on opportunities to amplify user-generated content (e.g., testimonials, campus visits, company events) for social media engagement
  • Respond to comments and messages promptly and address any customer concerns in a professional and timely manner across owned and 3rd party review channels
  • Track & review brand share of voice and sentiment analysis
  • Compile social media data and generate reports to track key metrics (engagement, reach, impressions)
  • Analyze data to identify trends and inform data-driven social media strategy recommendations
Requirements:
  • 6 to 8 years of work experience with 3- 4 yrs of experience in social media marketing
  • Graduate in any discipline
  • Preferred: MBA / PGDM in Marketing or Certification / Diploma in Digital Marketing
Special Skills:
  • Experience working with social media campaigns
  • Strong understanding on how to manage the budgets and ROI on paid campaigns
  • Analytical mindset with the ability to interpret data to improve campaign performance
  • Excellent communication skills and the ability to collaborate effectively with multiple teams


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