Digital Marketing Strategist

5 days ago

Ellore, Andhra Pradesh, India beBeeInfluencer Full time ₹ 12,00,000 - ₹ 15,00,000
Job Description

The Role of an Influencer Marketing Specialist involves supporting the planning, execution, and optimization of influencer marketing campaigns. This position requires identifying potential influencers, building relationships, coordinating campaigns, and analyzing performance metrics to ensure the success of influencer initiatives.

This role will be responsible for:

  • Researching and identifying potential influencers across various social media platforms (Instagram, YouTube, Twitter, etc.) that align with the brand's target audience and values.
  • Conducting outreach to potential influencers, introducing them to the brand and discussing potential collaboration opportunities.
  • Campaign Coordination: Assisting in developing and executing influencer marketing strategies and campaigns.
  • Coordinating and managing the logistics of influencer collaborations, including content creation, posting schedules, and deliverables.
  • Ensuring all influencer content meets brand guidelines and campaign objectives.
  • Relationship Management: Building and maintaining strong relationships with influencers and their management teams.
  • Acting as the main point of contact for influencers during campaign execution.
  • Ensuring influencers are well-informed about the brand, product features, and campaign goals.
  • Performance Tracking and Reporting: Monitoring and tracking the performance of influencer campaigns using various analytics tools.
  • Analyzing key metrics such as engagement rates, reach, impressions, and conversions to assess the effectiveness of campaigns.
  • Preparing detailed reports and providing insights and recommendations for future campaigns.
  • Collaborative Efforts: Working closely with the marketing team to align influencer campaigns with broader marketing goals and strategies.
  • Collaborating with content creators, designers, and other internal teams to ensure cohesive campaign execution.
  • Trend Analysis: Staying updated on industry trends, emerging influencers, and best practices in influencer marketing.
  • Identifying new opportunities for the brand to leverage influencer marketing effectively.
Required Skills and Qualifications

To be successful in this role, you should have:

  • A Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 2-3 years of experience in influencer marketing, social media marketing, or a related role.
  • A strong understanding of social media platforms and influencer marketing trends.
  • Excellent communication and interpersonal skills.
  • The ability to manage multiple projects and deadlines simultaneously.
  • Proficiency in using social media analytics tools and marketing software.
  • A creative thinker with a passion for digital marketing and social media.

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