Innovative Marketing Strategist

3 days ago


Mumbai, Maharashtra, India Barcode Entertainment : Strategic Brand Solutions Full time

Job Overview

At Barcode Entertainment: Strategic Brand Solutions, we are seeking an experienced Influencer Marketing Strategist to lead our comprehensive influencer campaigns that align with brand goals. The ideal candidate will be adept at full-funnel campaign planning, influencer selection, budget management, and performance analysis.

Key Responsibilities:

  • Campaign Development
    • Develop innovative influencer marketing strategies for specific categories.
    • Identify influencers for each campaign to target the right audience.
    • Craft compelling core messages, creative approaches, and impactful storytelling that align with brand values and tone.
    • Ensure campaigns effectively communicate the brand's unique selling proposition (USP).
  • Influencer Collaboration
    • Research and identify influencers based on target demographics, brand synergy, and campaign goals.
    • Justify influencer selection with data-driven insights and category-specific alignment.
    • Negotiate contracts with influencers.
  • Budget Management
    • Create detailed campaign budgets, covering influencer fees, production costs, and paid amplification.
    • Monitor expenses to ensure cost-effectiveness without compromising quality.
  • Performance Analysis
    • Define clear KPIs to measure campaign success (e.g., reach, engagement, conversions).
    • Establish a robust reporting structure for tracking and analyzing campaign performance.
    • Analyze campaign results to propose methods to measure ROI.

About Us

We're a global influencer marketing agency powered by influencers. Our team is passionate about delivering business results from social media through our content-first offering, bespoke for each of our clients.

Our strategy involves delving into years of performance data, the latest cultural trends, and insights to develop effective social, creative strategies and campaigns that deliver industry-leading results.



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