Digital Product Marketing Lead

6 days ago

Nashik, Maharashtra, India beBeeGrowth Full time ₹ 90,00,000 - ₹ 1,30,00,000
About the Digital Business Unit

Our goal is to revolutionize banking by leveraging innovative digital solutions. This includes:

  • Building customer-centric products with human-centered design principles for retail individual and micro, small, and medium enterprise (MSME) customer segments.
  • Developing cutting-edge products and propositions backed by a problem-solving mindset to discover and solve latent customer needs.
  • Creating Embedded Finance (Banking as a Service) applications that drive business growth.
  • We aim to ensure designs are highly available, modular, scalable, and secure.

The unit's objectives are threefold –

  • Drive better customer experience and engagement through targeted marketing strategies.
  • Transform existing lines of businesses into digital-first platforms.
  • Build new digital-only or Banking as a Service-led digital business models that generate revenue.

About the Role:

You will play a key role in driving adoption and engagement across customer segments. As a Growth Manager for the mobile app, you will shape the bank's 'Digital Business' by coordinating with cross-functional teams.

Job Responsibilities:

  • CUSTOMER ENGAGEMENT:
    • Increase traffic on bank channels (mobile/net) to boost conversion from target bases and drive adoption among new/existing consumers.
    • Analyse user journeys to identify improvement areas and increase visitors and conversions on our platforms.
    • Work with product, analytics, and digital marketing teams for designing targeted campaigns based on customer personas and targeted digital outreach.
    • Use data analytics and segmentation to make targeted marketing strategies and conduct A/B testing to validate hypotheses and optimize user journeys.
    • Own end-to-end measurement frameworks for growth experiments, ensuring data accuracy and impact assessment.
  • PRODUCT ENHANCEMENT:
    • Be the voice of the customer in shaping new features and products that meet their needs.
    • Work closely with marketing teams to create awareness and engagement campaigns that drive sales.
    • Increase adoption of new products among existing consumers through cross-sell and upsell initiatives.
    • Co-create new and optimize existing cross-sell and upsell user journeys with Digital Product Managers.

Key Skill Set Requirements:

  • 2-6 years of relevant experience in growth/product marketing for a digital business/apps.
  • A customer-centric mindset and attention to detail are essential.
  • Prior experience working on campaign management tools and marketing tools like Firebase, Appsflyer required.
  • Hands-on experience with data extraction and interpretation tools like SQL, Power BI.
  • Prior experience executing D2C campaigns and content strategy.

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