Marketing Platform Architect

5 days ago

Bengaluru, Karnataka, India beBeeArchitect Full time ₹ 15,00,000 - ₹ 28,00,000

Personalized Customer Experiences Architect

We are seeking a skilled Adobe Experience Platform (AEP) architect to join our team. The ideal candidate will have expertise in translating client requirements into technical designs and defining end-to-end architecture for marketing platforms and migrating legacy platforms to AEP.

The successful candidate should possess strong technical expertise in AEP/AJO and Adobe Experience Cloud, with experience in Adobe Journey Optimizer campaigns and workflows. They should also have knowledge of best practices for data management, audience segmentation, personalization, and automation within AJO. Additional skills include experience in other marketing cloud and campaign platforms, as well as in-depth knowledge of databases, data models, ETL (Extract, Transform, Load), and system integrations.

Qualifications
  • Bachelor's or Master's degree in Computer Science, Information Technology, or a related field.
  • 8+ years of experience in architecting and implementing marketing automation solutions, with a focus on Marketing Cloud, Customer Data Platforms, and Adobe Experience Platform services (Real-Time Customer Profile, Journey Orchestration, and Activity).
  • Experience in Adobe Analytics, Campaign, Target & Launch is a plus.
  • Must have handled at least 2-3 large Adobe implementation projects in AEP and Adobe Campaign as a technical architect role.
  • Technical certifications across one or more of the products mentioned above.
  • Expertise in core web technologies including XML, HTML5, CSS, client/server-side scripting languages such as JavaScript, and web services development using GraphQL/RESTful implementations.
  • Extensive knowledge of various marketing cloud and campaign platforms.
  • Strong understanding of databases, data models, and data management concepts.
  • Proficiency in ETL processes and data integrations.
  • Experience with real-time 1:1 personalization strategies and transactional use cases across multiple customer touchpoints.
  • Product knowledge of customer acquisition and omnichannel engagement strategies.
  • Excellent problem-solving and analytical skills.
  • Strong communication and collaboration abilities to work effectively with cross-functional teams.
  • Ability to lead and mentor technical teams.
  • Relevant Adobe certifications would be a plus.
  • Ability to estimate effort for projects and define teams with appropriate skills to deliver the projects.

As a valued member of our team, you will play a pivotal role in enhancing our marketing operations by leveraging the power of Adobe Experience Platform and delivering personalized experiences to our customers.

Benefits

Our company offers a range of benefits, including:

  • Gender-Neutral Policy
  • 18 paid holidays throughout the year
  • Generous parental leave and new parent transition program
  • Flexible work arrangements
  • Employee Assistance Programs to help you in wellness and well-being

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